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Search Engine Optimization

Make your website search engine compliant so that you appear on the first page of results and attract the most amount of customers in your industry.

Our process

Step 1

  • The SEO process starts with building a clear picture of what kind of content your target audience likes to consume. 

  • We study what your audience is looking for and begin to decide what content we should create and what keywords we should target.

  • Keyword research reveals what people are searching for in relation to your brand, category, or industry and tells you how often people search for different terms.

  • The goal here is to settle on a list of target keywords that we can begin to build content around to increase your organic reach. 

Step 2

  • The next step in the SEO process is to evaluate the competitive search landscape within your niche. 

  • The goal here is assess how well the other companies in your market or industry perform against your target keywords. 

  • This is important because it makes it clear from the outset what standards you’ll need to meet to successfully compete in your corner of Google.

  • We to pay close attention to competitor sites that repeatedly appear at the top of the search engine results pages (SERPs) and figure out what they’re doing well. 

  • Finally, we need to conduct a backlink audit of your competitors. This will help you gauge the quantity and quality of links you’ll need for your own site to successfully compete in your niche.

Step 3

  • With research out of the way, the next step of the SEO process is to ensure that all your website’s technical elements are in good working order.

  • Put simply, your chances of ranking well drop significantly if your site is buggy or hard to use.

  • We can drastically reduce load speeds by taking measures like compressing images, optimizing CSS, JavaScript, and HTML code, and making use of browser caching. 

  • Since mobile devices account for more than 60% of organic search visits in the US, we ensure that your site looks and performs seamlessly on mobile.

  • Key features of a good mobile-responsive design include thumb-friendly navigation, prominent call-to-action (CTA) buttons, and minimal on-page distractions (like pop-up boxes).

Step 4

  • The key to first page search rankings and more traffic is to consistently publish best-in-class content that your target audience is actively searching for.

  • The aim is to understand how well your existing content is performing across various engagement and conversion metrics. The audit also involves a content gap analysis, which shows how well you’re currently ranking for your target keywords. 

  • If your existing content is underperforming, we fix it through content restructuring. This can involve re-organizing certain pieces into thematically-related topic clusters or merging multiple pieces of content into one definitive pillar post. 

Step 5

  • Successful SEO is a non-stop process of research, testing, and evaluation. 

  • Now that we have your website appearing first on the search results, we have to protect it.

  • This is done by continuous optimization and linking strategies.

Let us help you get to the first page in search results. With our SEO management you will increase your site's ranking in search engines and get more visitors. 

Welcome to schedule a free strategy call with our team

This is a free and non-comittal strategy call with Sengine Agency. In this call we will elaborate on how we can maximize the growth of your business, sales and ROI through our tailored digital marketing solutions that we could implement for your business. Locate a time-slot that would suit your calendar and lock it in. We’re looking forward to talking to you.

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